2015-05-28 / Auto View

FORD GOES PLATINUM

25 YEARS OF EXPLORER


The 2016 Ford Explorer. Inset: 1991 Ford Explorer The 2016 Ford Explorer. Inset: 1991 Ford Explorer Ford Explorer is celebrating 25 years not by going gold, but by going platinum.

Building on 25 years of innovation and sales leadership, a new Ford Explorer is on its way with even more smart technology, a new 2.3-liter EcoBoost engine and a new Platinum series, said Ford spokesman William Mattiace. “Explorer helped define how the world thinks about SUVs,” said Raj Nair, Ford group vice president and chief technical officer, Global Product Development. “And with well over 7 million already sold, nearly everyone has an Explorer story.”

Introduced in 1990 as a 1991 model, Mattiace said the Explorer featured generous interior space customers were looking for, and was engineered specifically for people seeking adventure for their families and a way to express their individuality. For a quarter century, Explorer has reigned as America’s best-selling SUV.

The new Platinum series further elevates the full-size SUV in look and feel, with changes to both the Explorer exterior and interior, Mattiace said.

“Bringing Explorer Platinum to market is a natural extension of the Explorer lineup – giving our customers even more of what they want,” said Matt Zuehlk, Ford Explorer brand manager. “There’s a market for more upscale SUVs, as 90 percent of today’s Explorer Sport buyers purchase the most expensive package available. That’s a strong signal customers are ready for Platinum.”

From new multicontour front seats wrapped in Nirvana leather with micro-perforation, to special quilted stitching used throughout, advanced standard technologies and the powerful 3.5- liter EcoBoost V6 engine, Platinum elevates Explorer in ways customers can see and feel.

The new Explorer Platinum will be the first Ford vehicle to get an all-new 500-watt Sony Audio System with Live Acoustics and Clear Phase technology, Mattiace said.

“Customers love Explorer, and they expect it to continue to lead the way in innovation, performance and fun,” said Arie Groeneveld, chief engineer for the new Explorer.

And, Groeneveld said, more innovation equals greater performance, more fun. Even more smart technology – that’s what customers will get with the new Ford Explorer. It offers more technologies than previous models, features that enhance the driving experience.

The new Ford Explorer arrives early this summer.

Content provided courtesy of Detroit Auto Scene. For more automotive news visit detroitautoscene.com.­­The

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