2018-01-11 / News

Council vetoes proposed city logo

BY LANIA ROCHA
810-452-2652 • lrocha@mihomepaper.com

SWARTZ CREEK – The Swartz Creek City Council has overruled the Downtown Development Authority’s choice for a new city logo.

The emblem features a barn, an artistic rendering of the flower shop at Miller and Morrish roads, an abstract representation of the creek, the words “Swartz Creek” and the tagline “Where Town and Country Join Hands.”

The trademark was designed by a consulting firm as part of an overall branding strategy that is yet to be developed pending selection of a logo.

“I’m disappointed,” Mayor Pro Team Dennis Pinkston said of the proposed logo.

Pinkston was one of three people who designed the old logo on a napkin at Hank & Don’s bar 45 years ago. He said the proposed symbol “doesn’t look a heck of a lot different” and he “thought it would be better.”

Councilman Curt Porath also was not impressed. He said he was hoping for “something unique,” something that would really pop.

The city council now wants to see the options the DDA rejected, but City Manager Adam Zettel said they’re all variations of the same design which reflects the DDA’s desire to promote the city as “a small town influenced by the rural communities surrounding it.”

Porath, whose vote tipped the scales in the 4-3 decision, said he knows the DDA “spent a lot of time and effort” in selecting the logo, but their recommendation doesn’t have the “boom” factor he was expecting.

Some members of the DDA were similarly unenthusiastic about the emblem.

DDA member Connie King, owner of Jan’s Bar, said it looked “old.” She indicated a preference for something that will draw the attention of more young people.

The city council is expected to take a look at the other versions of the proposed logo when they convene for their next meeting Jan. 22.

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